Below is a copy of a Volunteer Recruitment ad that appeared in a Chicago newspaper in 2006, pointing to the list of programs hosted by the Tutor/Mentor Connection. If multiple companies, businesses, faith groups, etc. created and published similar ads throughout August, more people would be reached and motivated to search out youth tutor and/or mentor programs to support.
If you're involved in advertising sales for local media, create a template and go to local companies to encourage them to post these ads, with their company logo shown in the middle, such as in this example.
In November a similar ad campaign could be repeated, but this time focused on year-end fund raising.
While individual youth programs could adopt this strategy to draw attention to their own programs, the Tutor/Mentor Connection and Tutor/Mentor Institute, LLC seek to support EVERY volunteer-based youth tutor, mentor and learning program within a geographic area such as the Chicago region. Others can duplicate this strategy in cities across the world.
