Marketing-Communications

AD COUNCIL - RESOURCES NON PROFITS CAN USE
https://www.adcouncil.org/our-story/our-history
From the web site: "The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society."

AN OVERVIEW OF SOCIAL MEDIA RESEARCH TOOLS - 2019
click here
From the blog: "Twitter and other social media platforms represent a large and largely untapped resource for social data and evidence. In this post, Wasim Ahmed updates his recurring series on the Impact Blog, to bring you the latest developments in digital methods and methodologies for researching Twitter and other social media platforms."

CAUSE MARKETING TRENDS 2021 - ARTICLE
https://www.dontpaniclondon.com/cause-marketing-trends-2021/
This is useful article showing 2020 cause marketing examples and what marketers can learn from them in 2021.  Submitted to the library by a company called "Don't Panic". 

CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS (2018)
https://aofund.org/resource/choosing-right-social-media-platform-your-business/
If you're using social media to build attention for your business or organization the tips in this blog article can be useful. 

CREATING PASSIONATE USERS – BLOG
https://headrush.typepad.com/
This blog contains some great advice for all of us who want to motivate kids to become learners who maximize their potential in life.  While we all feel we have something to say, our challenge is presenting our ideas in ways that motivate people to find and learn from our ideas, then put them to work in their lives.  This site is useful for anyone thinking about this.

DESIGN GOOD BLOG
https://designgood.com/blog
From the web site: "At DesignGood, we’re all about helping you and your business not only succeed, but thrive. We help you reach your business goals by setting you apart and allowing you and your unique offering to shine.  We’re 110% devoted to working collaboratively toward the development of your brand and your voice.'  The blog includes articles that any business or non-profit might learn from. 

EDELMAN TRUST BAROMETER - OPINION SHIFTS SHAPING THE WORLD
https://www.edelman.com/trust/2020-trust-barometer
From the website: "Edelman Trust Management is a suite of powerful, flexible analytical tools and consulting services that help a business or organization best manage its trust capital among its audiences, stakeholders and shareholders.  Over the last 19 years, the Edelman Trust Barometer has detected and documented some of the largest opinion shifts shaping the world. We have observed that the state and dynamic of trust in institutions was in many ways predictive of larger societal, economic and political changes to come.

GETTING ATTENTION FOR YOUR IDEAS - FROM KIDS OR ADULTS
https://www.middleweb.com/36205/were-not-the-only-ones-who-want-kids-attention/
This is an article posted on the Middleweb blog. While it is aimed at educating kids to be consumers of information, the information is a valuable primer on advertising and communications for the 2017 and forward years. Anyone could use these ideas.

HARNESSING THE POWER OF NARRATIVE FOR SOCIAL CHANGE
https://www.newtactics.org/conversation/change-story-harnessing-power-narrative-social-change
This site shares a conversation where participants " learn more about story-based strategy and how to integrate it into campaign planning." 

MAKING YOUR STRATEGY STICK - CREATING AND EMBEDDING YOUR STORY
https://www.anecdote.com/about-us/
This organization, based in Australia, provides a large number of thoughtful stories on its web site, related to collaboration, knowledge management, complexity, etc.  This link points to a page that shows what they do. 

MAXIMIZING SOCIAL IMPACT USING TWITTER
click here
This slide show was a presentation at the 7/7/15 ChicagoHackNight event, by Rachael Perrotta @plussone . Lots of great low/no cost ideas that tutor/mentor orgs could apply. 

PUBLIC NARRATIVE (WAS COMMUNITY MEDIA WORKSHOP)
https://publicnarrative.org/about/
It is essential that tutor/mentor programs have effective and on-going communications programs. This not only includes getting the media involved, but includes getting local churches, businesses and civic networks involved, as well as learning to communicate effectively to your students, volunteers, parents, local schools and your donor base. The Public Narrative trainings are an excellent Chicago resource to help programs build these skills. 

TEAM ROLES NEEDED FOR SOCIAL SOFTWARE PROJECTS
https://www.personalinfocloud.com/blog/2016/6/20/team-roles-needed-for-social-software-projects
This blog has quite a few articles that can expand the understanding of challenges and opportunities from using technology for communications, collaboration and problem solving.

TEN REASONS WHY WE NEED SOLUTIONS JOURNALISM
click here
This blog article is from the Solutions Journalism Network site. They "train and connect journalists to cover what's missing in today's news: How people are responding to problems."  This link points to an article showing 10 reasons why we need solutions journalism.  It's an important strategy. 

TERRORBULL GAMES - INNOVATION IN TECHNOLOGY
https://www.terrorbullgames.co.uk/about/manifesto.php
Read the Manifesto on this site and see how humor, satire and gaming are used to focus attention on social issues. T/MC note:  This type of gaming could help draw volunteer, donor and youth attention to the information we host on web sites like this, and help them understand and act on it.

THE COMMUNICATION INITIATIVE
https://www.comminit.com/communicating_children/content/overview-communication-initiative
Mission described at "To convene the communication and media development, social and behavioral change community for more effective local, national, and international development action".   Look at the activities as they are described on this link. In many ways this organization's goals are similar to those of the Tutor/Mentor Connection, although with a much broader focus and much better funding.

THE OPED PROJECT - HOW TO PITCH YOUR STORY
https://www.theopedproject.org/
From the web site: "The OpEd Project is a social venture founded to increase the range of voices and quality of ideas we hear in the world.  Our starting goal is to increase the number of women thought leaders contributing to key commentary forums—which feed all other media, and drive thought leadership across all industries—to a tipping point.  We envision a world in which the best ideas—regardless of where or whom they come from—will have a chance to be heard and shape society and the world." 

THE POYNTER INSTITUTE - SCHOOL FOR JOURNALIST
https://www.poynter.org/about/
The Poynter Institute is a school for journalists, future journalists, and teachers of journalists. Read the Blogs and find useful tips on how to tell the story of your organization, and how to work with media.

UNDERSTANDING DYNAMICS OF PEER-TO-PEER NETWORKS - 2008 SLIDESHARE PDF
https://www.slideshare.net/urbanlabs/understanding-p2p-presentation
This is a PDF presentation on Slideshare, focused on understanding networks. It used a range of visualizations.  If you're building a network-based strategy and looking for ways to generate income, this can be useful information.  While it was created in 2008 the ideas are still valuable.

USING DATA TO TELL STORIES
https://datasparkri.org/
From the web site: "DataSpark was founded to connect data and people, with the goal to inform, empower and inspire innovative decision-making. For over 25 years, we have been assisting policymakers in state and local governments, community leaders in nonprofits, and academic researchers across the country with their analytical needs. DataSpark, which began as part of a non-profit organization became a program unit of the University of Rhode Island (URI) Libraries in 2017."

VISUAL MAP OF SOCIAL MEDIA UNIVERSE - 2017
https://www.visualcapitalist.com/visual-map-social-media-universe/
This infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017.

 
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